TRUSTe Management Team
SVP Client Services
Director Product Policy, CIPP
Director of Policy
VP Consulting, CIPP/E
Eleanor Treharne-Jones, CIPP/E
Vice President Consulting and Director Communications
As Director and General Manager, Consulting Eleanor leads TRUSTe’s team of global privacy consultants delivering privacy assessments for large enterprises across Asia, Europe and the U.S. and supporting integration of TRUSTe’s market-leading Assessment Manager.
In her role at TRUSTe, Eleanor has pioneered multiple successful thought leadership initiatives including a four-year research program, as well as a wide range of events in both the US and Europe – including the highly successful Privacy Insight Series and IoT Privacy Summits in Silicon Valley in 2014 and 2015. In 2012, Eleanor played a key role in supporting TRUSTe’s global expansion as they entered the European Market. Prior to joining TRUSTe, Eleanor led a global strategic communications consultancy building on her 11 years experience advising UK Government Ministers through high profile issues from public health campaigns and disease outbreaks to counter-terrorism and military operations in Afghanistan.
Eleanor graduated from Cambridge University (UK) with a MA in Philosophy. She is a Certified Information Privacy Professional (CIPP/E) an IAPP Advisory Board Member and Founding Member of the European CIP Institute creating a body of knowledge for crisis/risk management professionals.
Director of Policy
Josh is based in D.C. and as TRUSTe’s Policy Director frequently travels to San Francisco, Europe, Latin America and Asia to contribute to work being done by the government and the industry on data privacy interoperability. He also serves as the lead on TRUSTe’s APEC Cross Border Privacy Rules certification system to ensure the safe transfer of data across different locations. Most recently, Josh served as Policy Director for Future of Privacy Forum, a Washington, D.C.-based think tank that seeks to advance responsible data practices and protect consumer privacy. Previously, Josh was Associate Director in the Office of Technology and Electronic Commerce at the International Trade Administration. Josh has also worked in private practice as an international trade attorney.
In 2004, he was selected to the White House’s Presidential Management Fellowship program. In 2008, Josh was recognized with a professional award for his contributions to a Presidential trade initiative. In 2012, Josh received the United States Department of Commerce Gold Medal – the highest award offered by the Department – for his work on the APEC Cross Border Privacy Rules System. From 2011 – 2013, Josh was the Vice-Chair of the Asia Pacific Economic Cooperation’s (APEC) Data Privacy Subgroup and Chair of the Cross Border Privacy Rules System’s Joint Oversight Panel. Previously, Josh was the Vice-Chair of the American Bar Association’s Privacy and Information Security Committee.
Josh received his Juris Doctor from the George Washington University Law School in 2004 and his undergraduate degree from the State University of New York at Geneseo in 2000. Josh was admitted to the Washington, DC bar in 2005.
Senior Vice President Global Privacy Solutions
Elizabeth brings 15 years of customer care leadership experience to the Global Privacy Solutions (GPS) team at TRUSTe. As the Vice President of GPS, Elizabeth leads a team of 45 privacy solutions professionals located around the globe that provide guidance to clients in implementing privacy management solutions and products.
Prior to joining TRUSTe, she was the Senior Director of Co-Location Customer Service Operations at CME Group, a global derivatives marketplace headquartered in Chicago, where she created and managed a 24 x 7 multi-channel support center, customer portal, and quality management program.
Prior to CME Group, Elizabeth was Regional Service Vice President at Verizon Business. Supporting multinational enterprise accounts, Elizabeth drove continuous improvement for service delivery, post-install technical advocacy, and service management.
Elizabeth holds a BS in Business Management and is pursuing a MS in Management, Strategy, and Leadership at Michigan State University.
Connect with Elizabeth on LinkedIn.
Director, Product Policy/CIPP
Joanne Furtsch is a leading expert in global online privacy practices spanning website, advertising, mobile and application privacy with deep specialization in privacy laws and regulations including COPPA and European Union Safe Harbor compliance. Joanne is currently Director of Product Policy at TRUSTe the leading data privacy management company. Joanne joined TRUSTe in 1999, and oversaw many operational, policy and product functions, and is responsible for TRUSTe’s program requirements that define the basis of the privacy certification products and operations.
Joanne has contributed extensive practical expertise on a number of ground-breaking services and products TRUSTe offers to customers, including TRUSTed Data Collection certification, European Union Safe Harbor Seal program and the Trusted Downloads Program that all help businesses enhance consumer trust, drive increased registrations and transactions, and comply with complex privacy requirements. Most recently, she has played a crucial part in developing content for TRUSTe’s Data Privacy Management Platform, which enables effective privacy management across the enterprise. Joanne has also been involved in developing TRUSTe’s newer certification offerings including the APEC Privacy Certification program, and the EDAA Trust Seal.
Joanne has written on a variety of privacy-related topics including Privacy Advice on Companies Using Social Network Tools and COPPA compliance. Her article COPPA Is Not Just for Kids Websites Anymore was published in IAPP’s Privacy Tracker, and was recognized as one of the Top 10 Legislative privacy law stories for 2014.
Chief Executive Officer
Chris Babel is the CEO of TRUSTe and a recognized authority on Internet trust and privacy. Chris possesses over a 15 years of experience building online trust, and since joining TRUSTe five years ago has overseen its transformation into the leading global data privacy management company. Chris is a privacy thought leader, as he frequently speaks at industry events such as the IAPP Data Protection Congress, the Privacy Identity Innovation Conference and the IoT Privacy Summit. He is also widely quoted as a privacy expert in well-known publications such as PCWorld, USA Today and the Wall Street Journal.
Before joining TRUSTe, Chris spent over a decade building online trust, most recently in the security industry as Senior Vice President and General Manager of VeriSign’s worldwide Authentication Services business, where he was responsible for strategy, sales, marketing, product and support. Chris also previously managed VeriSign’s SSL and Managed Security Services business. In these roles he helped grow the businesses though the launch of new products to enterprise and small/medium businesses, international expansion in EMEA and Asia and through acquisition and integration of a number of companies.
Chris holds a BA in Mathematical Methods in the Social Sciences and Economics with Highest Distinction from Northwestern University and lives with his wife and three sons in San Francisco.
Connect with Chris on LinkedIn.
Chief Financial Officer
As CFO, Tim has more than 5 years of experience at TRUSTe, overseeing the Finance and Accounting, Legal, IT, HR and Policy functions for the industry’s leading data privacy management company. Before joining TRUSTe, Tim gained 15 years of financial and strategic management expertise working with various technology companies as a Managing Director in Morgan Stanley’s Technology Group.
At Morgan Stanley, Tim worked with the full spectrum of technology companies — computer hardware, software, internet, semiconductor and semiconductor capital equipment, and contract manufacturing — and spent several years as the Co-Head of its Global Semiconductor Practice.
Tim helped his clients raise over $12 billion in equity and debt financings and advised on over $20 billion in strategic mergers and acquisitions.
Tim has a BS in Business Administration with Honors from the University of California, Berkeley.
Senior Vice President of Marketing
Dave Deasy is VP of Marketing and manages global communications, product marketing, and demand generation for TRUSTe. Dave has played a significant role in TRUSTe’s transformation from a website certification provider into a global enterprise providing a full suite of data privacy management products via the TRUSTe Data Privacy Management Platform. In addition to launching innovative products including TRUSTed Ads and TRUSTed Interests, Dave has led the development of a comprehensive thought leadership program which has delivered over 10 in-depth consumer privacy research reports, dozens of educational webinars, and multiple summits and workshops in both the US and Europe – including the highly successful TRUSTe IoT Privacy Summit. Dave is a regular attendee and speaker at a wide range of industry events ranging from IAPP to ad:tech to IAB and frequent contributor to a wide range of publications.
Dave brings over twenty years experience managing marketing and business operations across a wide range of industries. Prior to joining TRUSTe, Dave was SVP Marketing & Sales for the consumer software business at Phoenix Technologies. Prior to Phoenix, Dave was VP SaaS Marketing and GM of the Zoomerang Online Survey business at MarketTools. Dave also helped build the AOL Small Business Unit, built and launched HP’s Consumer E-Commerce Channel, and led an enterprise services marketing organization at HP.
Dave holds an MBA from Carnegie Mellon’s Tepper School of Business and a BS in Mechanical Engineering from the University of Pittsburgh.Connect with Dave on LinkedIn.
Senior Vice President of Engineering
As Vice President of Engineering, Ken is responsible for TRUSTe’s engineering technology and operations. While at TRUSTe, he has led the engineering development of multiple privacy management solutions including the SaaS-based Data Privacy Management Platform, which helps companies implement ongoing privacy management monitoring and controls. Ken brings to TRUSTe over 20 years of experience building and scaling core Internet infrastructure in privacy, security, commerce, and communications.
Prior to joining TRUSTe, Ken led engineering efforts at Qualys, a company specializing in vulnerability management. Prior to that, Ken was at Google following its acquisition of Postini, where he was responsible for building its messaging security and management systems. Prior to Postini, Ken spent eight years at VeriSign developing and managing its cryptographic, PKI and payments systems infrastructure. Earlier in his career, he held engineering management positions at VISA and GTE.
Ken has a Bachelor of Architecture and BS in Computer Science from Cal Poly, San Luis Obispo. Connect with Ken on LinkedIn.
Senior Vice President of Product Management
Kevin has successfully developed multiple leading-edge privacy management product solutions over his 7 years at TRUSTe, including the Data Privacy Management Platform, a SaaS-based platform which helps enterprises manage their privacy landscape across the entire organization from a single interface. He also led development on the award-winning TRUSTe Privacy Mobile App, which enables consumers to control the types of ads they see.
Kevin brings over 20 years of high-tech product management and entrepreneurial experience to TRUSTe and is an industry thought leader, entrepreneur and visionary on privacy, online identity, reputation and trust. He has spoken at numerous industry conferences including the IAPP Data Protection Congress, Online Media Marketing and Advertising (OMMA), World Wide Web Consortium (W3C), Compliance Week Europe, Cannes Lions, Digital Advertising Alliance (DAA) and the Application Developer Alliance.
Prior to TRUSTe, Kevin founded AssertID, a technology company that provides parental consent services to address the COPPA regulatory space in protecting children’s privacy online. Previously, Kevin spent eight years at VeriSign, including as director of product management for the SSL, authentication and security services business units. Kevin holds multiple patents and patent applications in online identity.
Kevin has a Masters of Science in Management from the Stanford Graduate School of Business, where he is a Sloan Fellow. Kevin also holds a Bachelors of Science in Chemical Engineering from the University of Illinois at Urbana-Champaign, where he concurrently served as a lab administrator for the University Computer Services Organization.
Global Human Resources Director
As the Global Human Resources Director for TRUSTe, Park leads the strategy and execution of talent initiatives designed to empower, ignite and engage employee performance and potential.
In Park’s 20 year Human Resources career, he’s worked for several high growth companies where he planned and shaped HR programs for Bay Area start-up and established environments. Recognized for the ability to create programs across a variety of HR functions, he blends innovative solutions based on solid business fundamentals to produce HR initiatives that benefit the company and employee.
Park’s most recent position was as the Senior Director of HR for Healthline Networks, a company that split into two very successful companies (a health data B2B company and a Health Media company).
Park has a BA in Psychology from the University of California, Davis, and a MBA from Dominican University of California.
Connect with Park on LinkedIn.
Board of Directors
- Chris Babel
- Andrew Braccia
- Ben Golub
- Jeb Miller
The TRUSTe Team
TRUSTe has over 150 people focused on developing and delivering data privacy management solutions. The team encompasses all key functional areas, including engineering, product development, quality assurance, policy, compliance, customer service, ad operations, marketing, sales, finance, accounting, business operations, and legal. The majority of the team works at our corporate headquarters in San Francisco, along with development and business operations teams in Cebu and sales and consulting personnel across the US, Europe, and Asia.
Our Privacy Consultants and Privacy Services Managers are recognized data privacy experts with significant experience leading global privacy assessments for large enterprises. Our team has a unique hybrid background of legal, technology, business process, and project management experience. All are CIPP trained and many have law degrees, practiced in privacy and information law, are CIPP-certified, and have experience as privacy leaders and consultants for top companies like Yahoo!, American Express, IBM, Pfizer, Aventis, Kimberly-Clark, HSBC Bank, Hertz, Comcast, Citrix, Adobe Systems, Intel, Intuit, and Microsoft.
Together, our people deliver the most comprehensive suite of Privacy Services available, leveraging the power of TRUSTe’s state-of-the-art technology Platform. TRUSTe has specialized in Data Privacy Management for almost two decades. As the leading privacy brand, we’ve become one of the most experienced and innovative Data Privacy Management companies in the world, with offices in the US, EU, and Asia. We have key regulatory relationships and are a leading provider of privacy services supporting regulatory and self-regulatory compliance programs for a wide range of agencies including APEC, DOC, DAA, EDAA, and FTC. Our privacy experts assist clients with all of their privacy compliance needs.