Press and News

Company Facts

Headquarters:835 Market Street, Suite 800, Box 137, San Francisco, CA 94103-1905
CEO: Chris Babel
Employees: 100+
Clients: 5,000+
Mission: Truth In Privacy
Products: Privacy certifications and solutions. Learn more.

About TRUSTe
TRUSTe is the leading global privacy management solutions provider and offers a broad suite of solutions that enable multinational companies to safely and efficiently handle the customer data powering their online businesses - including advertising, cloud services, mobile applications, and websites. Over 5,000 web properties from top companies like Apple, Disney, eBay, Forbes, HP, and Microsoft rely on TRUSTe to ensure compliance with evolving and complex international privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers worldwide as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.eu.

TRUSTe In The News

April 2013

Mobile Marketing - TRUSTe and Drawbidge in Ad Privacy Partnership
PR Week - Brands simplify their message on privacy
Digiday - 15 Stats Brands Should Know About Online Privacy
USA TODAY - How college students can maintain online privacy
USA TODAY - Microsoft Launches Free Consumer Privacy Tool
MediaPost - New App Lets Mobile Users Opt Out Of Behavioral Targeting
VentureBeat - The wrong privacy policy could cost you ‘hundreds of thousands of dollars,’ says lawyer
Ad Age - Tech Firms Launch Privacy Tools That Can Block Mobile Ads
Network World - Developers get some tips on mobile app privacy
PC World - Developers Get Some Tips On Mobile App Privacy
Mobile Marketer - Dynamic Logic tackles mobile ad effectiveness with new measuring tool
TechCrunch - Drawbridge Partners With TRUSTe To Let Consumers Opt Out Of Its Cross-Device Ad Targeting
IT BusinessEdge - Research Reveals Increase in Mobile Privacy Concerns

March 2013

eMarketer - UK Peer-to-Peer Transactions to Triple by 2016
Mobile Marketing Magazine - This Time It's Personal
MarketingWeek - Trade bodies seek US guidance on self-regulation
eMarketer - UK peer-to-peer payments grow rapidly thanks to new legislation and apps

February 2013

Compliance Week - TRUSTe and Promontory Launched Joint BCR Management Program
eConsultancy - 10 interesting digital marketing stats we've seen this week

January 2013

Mobile Marketer - User concern over mobile privacy is growing
AdWeek - Consumers Fret About Privacy on Data Privacy Day
MediaPost - Mobile Privacy Fears Rising, Impacting App Exploration
Econsultancy - 66% of smartphone owners are worried about privacy: infographic
1to1 Magazine - Consumers Question Their Confidence in Mobile Privacy
BizReport - 72% of mobile users harbor security, privacy concerns
Mobile Marketing - Millennial Launches Mobile Audience Solution in the UK
The New Republic - There's a War in Cyberspace over Icons vs. Text
AdMonsters - Mobile Trust: Build It, and They Will Come
Website Magazine - Privacy Concerns Not Going Away
Econsultancy - 10 Interesting Digital Marketing Stats We've Seen This Week
Research Business Daily Report - Privacy, MRS, Fair Data, TRUSTe, Philpott
Mobile Marketing - 66 Per Cent of UK Consumers More Worried About Mobile Privacy in 2013

December 2012

ADOTAS - Author Chris Babel - Securing Consumer Trust and the Countdown to DNT
MediaPost Communications - Millennial Media Taps TRUSTe To Power Targeting Opt-Outs
Adweek - BlueKai: Not Just a Data Warehouse Anymore
ClickZ - TRUSTe Powers Privacy for Millennial Mobile Ads
Read Write Mobile - The Lawsuits Are Already Filed: Create Your Mobile Privacy Policy Now!

November 2012

MobileMarketing - Consumers Are Not Willing to Trade Privacy for Free Stuff
Compliance Week - Data Mapping Doesn’t Have to Be Such a Daunting Exercise
MobileMarketer - 4Info, Truste team up to protect mobile consumer privacy
Mashable - 5 Ways to Protect your Accounts When Shopping Online
AdWeek - Publishers Drop Twice as Many Cookies as E-Commerce Sites
Adotas - Nexage Launches Nexage Connect To Accelerate And Simplify The Mobile Advertising Market

October 2012

Houston Chronicle - How to turn off Apple’s new tracking system for advertisers on your iPhone, iPad
The Sacramento Bee - First In-Depth Analysis of the Impact of EU Cookie Directive Shows Majority of Users Choosing to Allow Advertising Cookies
MarketingWeek UK - Consumers require value in exchange for data
Mobile Marketing Magazine - "If something feels wrong, then there’s a good chance it is"
ComputerWeekly - UK website users opt in to advertising cookies
SF Gate - TRUSTe helps companies heed privacy laws

September 2012

DM News – interview with Richard Qui - Online privacy concerns outweigh mobile app downloads
Admonsters - Keeping Pace With Privacy Standards: Q&A With TRUSTe UK
The Drum - Lessons to learn from Tesco's privacy issues
Econsultancy - 63% of top UK websites have taken action on cookie compliance
ComputerWeekly - UK cookie law compliance mixed, study finds
Techworld - UK websites opt for minimal cookie warnings

August 2012

Fast Company - Your Smartphone Could Be Telling Advertisers How You Shop And Spend
MarketingWeek UK - Trust isn't an issue, it's the issue
MediaPost - JiWire Rolls Out 'Location Graph'

July 2012

Fierce Mobile Content - Survey: Mobile app privacy fears continue to escalate
Media Post - Mobile Privacy Trust May Be Eroding
DMNews - Consumers wary of mobile privacy policies
The Drum - Marketers are beginning to creep consumers out
Computerworld UK - Consumer concern over online privacy up by half
ReadWriteWeb - How to Curb Aggressive Mobile Ad Networks
SC Magazine - Protecting information with privacy
Adweek - Consumer Awareness of Ad Biz's Privacy Self-Reg Low, but Improving
GigaOM - Survey: Percentage of users saying they opt out of targeted ads has nearly doubled

June 2012

Digiday - What’s Next in Privacy?
GigaOM - Five ways startups can pivot on privacy
CNET - Can social networks protect your kids?
MediaPost - Web Standards Group Criticizes Microsoft's Do-Not-Track Move
PCWorld - US Lawmakers Call for Online, Mobile Privacy Legislation
Adotas - TRUSTe Privacy Index Series: 91 Percent Worry About Online Privacy
SC Magazine UK - TRUSTe release privacy certifications for websites

May 2012

Econsultancy - The EU cookie law conundrum in numbers
ClickZ - It's Privacy Crunch Time for U.K. Site Owners
CIO UK - How to start a business continuity program
BusinessExchange - TRUSTe Partners With BrightTag to Expand EU Privacy Management Suite

April 2012

Direct Marketing News - TRUSTe launches mobile ad privacy tool
Direct Marketing News - Road rules for mobile privacy
BBC - 'Action needed' to meet UK's cookie tracking deadline
ClickZ - TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes
Financial Times - Two thirds of web ‘cookies’ are for ads
AdWeek - TRUSTe Launches First-of-Its-Kind Mobile Ad Privacy Tool
TechCrunch - Two thirds of web ‘cookies’ are for ads

March 2012

MediaPost - TRUSTe Launches Service That Scans Publishers' Sites For Trackers
AdWeek - Apple Stirs Up Mobile Privacy Debate
AdAge - Why Path Will Survive Its Privacy Scandal: Great Design

February 2012

AdWeek - Divorcees, Southerners Most Concerned About Web Privacy
Direct Marketing News - Report: 90% of consumers worry about online privacy
eMarketer - US Consumers Hold Businesses Accountable for Online Privacy
All Things Digital - People Say They Care About Their Online Privacy, But Do They Care Enough to Switch?
AdWeek - Ad Biz Lauded for Privacy Self-Regulation as Debate Continues
PC World - Mobile App Stores to Require, Disclose Privacy Policies
Adotas - TRUSTe Survey Shows 90 Percent Of Adults Worry About Online Privacy
CNN - Path CEO: 'We thought we were doing this the right way'

January 2012

Venture Beat - TRUSTe secures $15M for increased online privacy managment
AdWeek - Privacy Firm TRUSTe Raises $15M in New Funding
San Francisco Chronicle - Why privacy policies don't work - and what might
Datanami - TRUSTe CEO Addresses the New Privacy Ecosystem
TechCrunch - Baseline, Accel Put $15M In Online Privacy Certification Company TRUSTe
AdWeek - Who's Life Is It, Anyway?
Direct Marketing News - DAA debuts consumer education campaign for online behavioral advertising

December 2011

IT Business Edge - Top Online Privacy Predictions for 2012
Direct Marketing News - The Evolution of Online Behavioral Advertising Self-Regulation
SC Magazine - Online privacy and security breeds customer confidence
PC World - Consumers Misled by Online Behavioral Advertising Companies, EU Group Says
Forbes - Privacy Policy Changes Should Be Crystal Clear, Especially When Your Genetic Info Is Involved

November 2011

Techcrunch - Examination Of Privacy Policies Shows A Few Troubling Trends
Digiday - Mobile Tracking Walks Fine Line on Privacy
ReadWriteWeb - TRUSTe to Issue Free Privacy Policy Creation Starter Kit for Mobile Developers
Adotas - Maintaining The Momentum And Credibility Of OBA Compliance And Self-Regulation
Mashable - 10 Tips to Avoid Cyber Monday Scams

October 2011

Mashable - Can There Every Really Be Privacy in the Cloud?
Xconomy - The VeriSign of Privacy? TRUSTe Scales Up and Tackles Mobile, Cloud, and Ads
TechNewsWorld - Shore Up Your Privacy Policy Before Disaster Strikes
MediaPost - Public More Worried About Privacy Loss Than Terrorism
Direct Marketing News - FTC, COPPA and PII, oh my

September 2011

Adotas - Online Privacy: Trading Perceptions For Reality
The Wall Street Journal - Do You Have to Block Ads to Block Web Tracking?
Digiday - Has Advertising Dodged the Privacy Bullet?
Mashable - Back To School: 10 Privacy Tips for The Connected Student
San Francisco Business Times - Fran Maier, president and executive chair of TRUSTe

August 2011

MediaPost - Privacy Icons Roll Out On Video Ads
ClickZ - Privacy Whitewashing, History Sniffing, and Zombie Cookies, Oh My...
Nymity - Behavioural Advertising and Privacy
Mashable - 10 Travel Tips for Protecting Your Privacy
1to1 Media - Consumers Are Wary of Online Behavioral Advertising

July 2011

ReadWriteWeb - ReadWriteWeb's Top Trends of 2011: Privacy
Adotas - TRUSTe Finds Users Don’t Trust Advertisers – Survey
CNET - Groupon updates rules on mobile tracking, data sharing
Mobile Marketing Quest - Interview at Digiday DPAC with Chris Babel of TRUSTe
ComputerWorld - Smartphone apps: Is your privacy protected?
Destination CRM - Mobile Commerce: The New Retail Therapy

June 2011

Business Insider - Why It's Too Early For Mobile Privacy Regulations
Bloomberg News - Accel's Ranzetta on Venture Capital, Tech IPOs
The Denver Post - Facebook and your teenager
The Los Angeles Times - Travel Insider: Don't take a vacation from Internet security
The Huffington Post - Intel's The Museum of Me: An Education in Data Privacy
iMedia Connection - The most expensive marketing mistake

May 2011

TIME - Senator Calls for Smartphone App Privacy Policies
AdAge - Despite Digital Privacy Uproar, Consumers Are Not Opting Out
InformationWeek - Google Brings TRUSTe Certification To Apps Marketplace
adotas - TRUSTed Notices Show TRUSTe’s Consumer-Friendly Side
San Francisco Business Times - TRUSTe targets clouds, geotagging, mobile apps
MediaPost - Phoning It In: What Do We Think About Mobile Privacy?

April 2011

PC Magazine - Most Mobile Apps Lack Privacy Policies: Study
USA Today - iPhone, Android location-logging feature sparks privacy concerns
The Huffington Post - Why Tech Firms (and the White House) Should Appoint a Chief Safety Officer
Examiner.com - adWeb 3.0 on Privacy Versus Consumer Data Tracking
PC Magazine - Apple Adds 'Do Not Track' Option to Safari
ClickZ - Behavioral Ad Icon Moves to Europe
Direct Marketing News - TRUSTe launches consumer privacy program

March 2011

ClickZ - Google, Yahoo and TRUSTe Advance Self-Reg Plans
The Wall Street Journal - The 0.00002% Privacy Solution
Adotas - The Case For White Lists
Mashable - Your Online Guide to an Easier Tax Season
TIME - Chrome vs. Firefox vs. IE: Which Update Wins the Privacy Wars?
ReadWriteWeb - Want to Stand Out in the Bay Area? Make the "Hottest Companies in San Francisco" List
Washington Business Journal - Privacy becomes a hot commodity

February 2011

The Wall Street Journal - Web's Hot New Commodity: Privacy
Computerworld - Survey: The best privacy advisers of 2010
Adotas - TRUSTe Dishes On IE9 Tracking Protection
AdExchanger - TRUSTe CEO Discusses The Business Of The Trusted Intermediary As Privacy Concerns Swirl
PC Magazine - The Top 7 New Features in Internet Explorer 9 Release Candidate
Mobile Commerce Daily - Why smartphone users and developers should fear hackers

January 2011

USA Today - Facebook changes its lobbying status in Washington
MediaPost - Digital Advertising Alliance Icons Move Forward With TRUSTe
Inc. Magazine - Is 2011 the Year of a Digital Privacy Revolution?
ReadWriteWeb - Privacy Policies Are Dead, Privacy Watchdog Says
Fortune 3 - How to Increase Conversion Rates for eCommerce

Contact Us

U.S. Press Contact:
Storyboard PR
(415) 868-5502
trustepr@storyboardpr.com

EU Press Contact:
The Conversation Company
+44 (0) 207 812 0664
eleanor@theconversationco.com

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