TRUSTed Cloud Privacy Certification
Assure clients of your sound data management practices and competitively differentiate your platform to close deals faster


UPDATE: TRUSTe Enterprise Certifications has replaced TRUSTed Cloud Certification. For more information, click here.

Competitively differentiate your Cloud and SaaS-based services.

Convincing a potential business customer that they can trust you with their data can be a difficult and time-consuming task. TRUSTe, the leading data privacy mangement solution provider, has streamlined this task with its TRUSTed Cloud Data Privacy Certification program.

With TRUSTe’s reputation as an industry leader in privacy, TRUSTed Cloud Data Privacy Certification can significantly reduce the time and work it takes to earn a potential client’s trust in your data privacy management practices and gain their business.

Companies frequently work with third party service providers, such as marketing partners, payments processors and others to support their business and customers. These contractual relationships often require a service provider to collect, store, and transmit sensitive end user data on behalf of their business customer, who expects their data will be protected with standards that match or exceed their own.

Doing Business Internationally?

TRUSTed Cloud Data Privacy Certification is an especially attractive option for service providers who operate in the European Union (EU) as both a company and its service provider are subject to European Union Safe Harbor Principles when handling EU customer data. A TRUSTe certification can help ensure that both a company’s website and the service or product platform are EU Safe Harbor compliant.

Service providers that use cloud computing to deliver their services have added complexity to their data infrastructure and the threshold to winning a potential customer’s trust with their data can be significantly higher. TRUSTed Cloud Data Privacy Certification is equipped to certify the privacy practices of cloud companies and can help them reassure clients and customers of the strength of their cloud data management practices.

Key Features

TRUSTed Cloud Data Privacy certifications follow a comprehensive and proven multi-step process to ensure your privacy practices meet applicable regulatory and industry standards.

Data Collection & Discovery

A TRUSTed Cloud Data privacy certifications begin with a review of your data privacy management practices for each cloud platform application you want to certify. We work with you to identify a range of information including what data is collected, how it’s used, who is it shared with, third party agreements, use of trackers, privacy disclosures, opt-outs, and much more. We also review stated privacy practices and policies. The TRUSTe team uses a combination of methodologies including a manual evaluation of your privacy practices by our team of privacy analysts, company interviews and on-site engagements, and digital property scanning tools.

Privacy Findings Report & Gap Analysis

We present you with a Privacy Findings Report summarizing a gap analysis between your privacy practices and the TRUSTed Cloud Data Privacy Certification Standards along with the changes you need to make to your data privacy management practices and privacy policies to achieve certification. The TRUSTe Privacy Certification Standards are built upon the core principles of transparency, choice and accountability and they provide a comprehensive set of requirements based on applicable privacy regulations, industry self-regulatory requirements, and industry best practices.

Privacy Statement Validation

We validate that your new privacy statement accurately reflects your privacy practices and is consistent with our Privacy Certification Standards.

Certified Privacy Seal

Once we validate that you’ve implemented the changes outlined in the Privacy Findings Report, you get access to the TRUSTe Certified Privacy Seal. The seal is recognized globally as a high standard for privacy management and displayed on thousands of websites and apps. You can display the seal both on your privacy statement as well as in other prominent places like your website home page and site footer to demonstrate your commitment to privacy. The seal is hosted by TRUSTe and linked to a TRUSTe Validation Page to provide real-time verification that your website certification is current and valid.

Letter of Attestation

Once certification is complete, you can request a customized letter of attestation that your company is a TRUSTe client that has undergone a review and alignment with TRUSTe’s privacy program requirements. This attestation can be shared with clients and business partners as part of RFPs and other processes reviews to complement the TRUSTe Seal, providing a competitive distinction and selling point.

Privacy Dispute Resolution Service

You also get access to our third-party dispute resolution service, which helps you efficiently manage privacy inquiries from customers. It also addresses the dispute handling requirements for regulatory programs like the US-EU Safe Harbor Framework.

Ongoing Privacy Guidance

TRUSTed Cloud Data Privacy Certification also provides you with access to ongoing privacy guidance as it relates to your TRUSTe certification, including new regulations, product plans, geographic expansion, and acquisitions. You’ll get access to TRUSTe Privacy Solutions experts along with Educational Webinars, Seminars, White Papers, and Research Reports.

TRUSTe Privacy Professionals

TRUSTe Privacy Services are delivered by our Privacy Consultants and Privacy Services Managers, a team of recognized data privacy experts with significant experience conducting privacy assessments. Our team has a unique hybrid background of privacy, technology, business process, and project management experience. All are CIPP trained or certified, many have law degrees, and have hands-on experience working for a wide range of companies including Adobe, American Express, Citrix, Comcast, HSBC Bank, IBM, Kimberly-Clark, Microsoft, Pfizer, and many more.

Our privacy team leverages nearly 20 years experience delivering data privacy management solutions for thousands of global brands along with our comprehensive technology platform. We also have key regulatory relationships and are a leading provider of privacy services supporting regulatory and self-regulatory compliance programs for a wide range of agencies including APEC, DOC, DAA, EDAA, and FTC.

TRUSTe Technology Platform

Our Data Privacy Management Services leverage the TRUSTe Platform, a comprehensive, SaaS technology solution that provides state of the art assessment management, compliance control, and website scanning / monitoring capabilities.

Data Privacy Management Platform from TRUSTe


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