Customers choose to do business with companies they trust.
92% of consumers are concerned about privacy and 89% avoid doing business with companies they don’t trust.*
Your website is often the first chance you will have to make an impression with your customers. Assure customers they can trust you with their data when they visit your website by demonstrating you respect their privacy and that your data privacy management practices are up to a vigorous set of standards with TRUSTed Websites.
- Improve Compliance – Reduce the legal risks associated with meeting complex data privacy management requirements
- Protect Brand – Protect your brand from negative media coverage due to privacy issues
- Build Trust – Build trust with users, clients, business partners, and regulators by demonstrating your commitment to protecting customer data
- Maximize Resources – Save time and expense associated with hiring extra legal and operations resources to assess and manage your privacy practices
TRUSTed Websites privacy certifications follow a comprehensive and proven multi-step process to ensure your privacy practices meet applicable regulatory and industry standards.
Data Collection & Discovery
TRUSTed Websites privacy certifications begin with a review of your data privacy management practices for each website you want to certify. We work with you to identify a range of information including what data you collect, how you use it, who you share it with, third party agreements, use of trackers, privacy disclosures, opt-outs, and much more. We also review your stated privacy practices and policies. The TRUSTe team uses a combination of methodologies including a manual evaluation of your privacy practices by our team of privacy analysts, company interviews and on-site engagements, and digital property scanning tools.
Digital Property Scanning Tools
TRUSTe will apply our proprietary scanning technology to the applicable websites providing comprehensive insight into the variety of data collection activities happening throughout your site and apps. The scan will uncover what could take dozens to hundreds of hours to accomplish manually with internal resources. You’ll find the first and third party trackers with detailed information about them including identity, location, type of tracker and URL. The scan will also shed light into the tracking technologies used, and the entire chain of tracker source (“daisy chain”). You will also get a scoring and evaluation of third party tracker severity, using a proprietary algorithm that calculates its Privacy Sensitivity Index (PSI). It will also provide insights into personally identifiable information (PII) data collection.
Privacy Findings Report & Gap Analysis
We present you with a Privacy Findings Report summarizing a gap analysis between your privacy practices and the TRUSTed Websites Privacy Certification Standards along with the changes you need to make to your data privacy management practices and privacy policies to achieve certification. Our Privacy Certification Standards are built upon the core principles of transparency, choice and accountability and they provide a comprehensive set of requirements based on applicable privacy regulations, industry self-regulatory requirements, and industry best practices.
Privacy Statement Validation
We validate that your new website privacy statement accurately reflects your privacy practices and is consistent with our Privacy Certification Standards.
Certified Privacy Seal
Once we validate that you’ve implemented the changes outlined in the Privacy Findings Report, you get access to the TRUSTed Websites Privacy Seal. The seal is recognized globally as a high standard for privacy management and displayed on thousands of websites and apps. You can display the seal both on your privacy statement as well as in other prominent places like your website home page and site footer to demonstrate your commitment to privacy. The seal is hosted by TRUSTe and linked to a TRUSTe Validation Page to provide real-time verification that your website certification is current and valid.
Letter of Attestation
Once certification is complete, you can request a letter of attestation that your company is a TRUSTe client that has undergone a review and alignment with TRUSTe’s privacy program requirements. This attestation can be shared with your business partners as part of RFPs and other process reviews, providing competitive differentiation.
Privacy Dispute Resolution Service
TRUSTe also offers a third-party dispute resolution service, which helps you efficiently manage privacy inquiries from customers. It also addresses the dispute handling requirements for regulatory programs like the US-EU Safe Harbor Framework.
Ongoing Privacy Monitoring
The Data Tracker Scanning technology used in your initial certification is used periodically to help you monitor the ongoing privacy risk for your certified websites. TRUSTed Websites Monitoring Service can also include validation checks to alert you when something unexpected appears or if when needed content or functionality are not found.
Ongoing Privacy Guidance
TRUSTed Websites also provides you with access to ongoing privacy guidance as it relates to your TRUSTe certification, including new regulations, product plans, geographic expansion, and acquisitions. You’ll get access to TRUSTe Privacy Solutions experts along with Educational Webinars, Seminars, White Papers, and Research Reports.
TRUSTe Privacy Professionals
TRUSTe Privacy Services are delivered by our Privacy Consultants and Privacy Services Managers, a team of recognized data privacy experts with significant experience conducting privacy assessments. Our team has a unique hybrid background of privacy, technology, business process, and project management experience. All are CIPP trained or certified, many have law degrees, and have hands-on experience working for a wide range of companies including Adobe, American Express, Citrix, Comcast, HSBC Bank, IBM, Kimberly-Clark, Microsoft, Pfizer, and many more.
Our privacy team leverages nearly 20 years experience delivering data privacy management solutions for thousands of global brands along with our comprehensive technology platform. We also have key regulatory relationships and are a leading provider of privacy services supporting regulatory and self-regulatory compliance programs for a wide range of agencies including APEC, DOC, DAA, EDAA, and FTC.
TRUSTe Technology Platform
Our Data Privacy Management Services leverage the TRUSTe Platform, a comprehensive, SaaS technology solution that provides state of the art assessment management, compliance control, and website scanning / monitoring capabilities.