Ads Compliance Manager

Ads Compliance Manager

Address DAA / EDAA / DAAC online behavioral advertising compliance requirements.

Online Behavioral Advertising (OBA), requires that you provide users notice and choice regarding the use of their information. Managing this process across dozens or hundreds of ad campaigns and millions or billions of ad impressions requires a technology solution that can operate at scale while providing a great user experience. Brands, publishers, and ad tech platforms all need to comply with the DAA / EDAA / DAAC self-regulatory programs.

TRUSTe Ads Compliance Manager

A comprehensive technology solution that overcomes the challenges of addressing consumer privacy opt-outs across any platform, device, real-time bidding (RTB) technology, or cookie/non-cookie environment. Whether you are an advertiser/ad network running Online Behavioral Advertising (OBA) ads, or a publisher allowing data collection for OBA purposes on your website, Ads Compliance Manager is your one-stop solution.

TRUSTe Ads Compliance Manager Features


Online Reporting

Reporting includes the number of impressions, AdChoices clicks, click-through Rates, and opt-out selections.


Browser Language Settings Detection

Cutting edge technology makes creating a secure, centralized inventory fast and sustainable.


TRUSTe Infrastructure

Our simple, scalable and flexible solutions sits on top of solid infrastructure that serves billions of impressions each month making TRUSTe the leading DAA provider.


Tag Generator

With a few simple clicks you can create new tags or make changes to existing ones.


EDAA Privacy Verification

TRUSTe is also an authorized EDAA Trust Seal Certification provider. For more information, visit EDAA Certification.



How It Works


In-Ad Implementation

Step 1: A light-weight TRUSTe ad tag embeds the AdChoices Icon on or near the ad.


Step 2: When clicked, the icon opens a privacy notice over the ad, powered by TRUSTe.


Step 3: A consumer can click through the privacy notice to TRUSTe’s Opt-Out Manager.


Publisher / On-Site Implementation

Step 1: Publishers can implement Ads Compliance Manager with a simple HTML insert, embedding the AdChoices Icon on any page.


Step 2: When clicked, the icon opens a TRUSTe-powered pop-up, providing consumers with ad privacy notice.


Step 3: Consumers can click through the ad privacy notice to navigate to an Opt-Out Manager, powered by TRUSTe.

Industry News




DAA Summit 2016 Sponsor
TRUSTe was proud to be a Platinum Sponsor at the DAA’s annual conference for the fourth year in a row!



IAB Research Awards Finalist
TRUSTe / EDAA Consumer Privacy Advertising Research was a finalist for the IAB EU Research Awards.

Looking for help with DAA / EDAA / DAAC advertising compliance?


Resources