Kids Privacy / COPPA Assessments & Certifications
Assess how your websites and apps meet kids privacy regulations.


COPPA Privacy Assessments and Certifications

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Demonstrate your commitment to Kids / Children’s Privacy

If your website or app is fully or partially targeted towards children under the age of 13, or your website or app knowingly collects personal information from children under the age of 13, you need to comply with the Federal Trade Commission (FTC) enforced Children’s Online Privacy Protection Act (COPPA). TRUSTe has provided COPPA Safe Harbor certifications for over a decade and has extensive experience working on children’s privacy programs with clients of all sizes across a variety of industries.

The TRUSTe Children’s Privacy Certification program allows businesses to demonstrate the child-friendly nature of their website or app while ensuring compliance with the COPPA Rule.

The program certifies compliance with the COPPA Rule and that applicable websites and / or apps meet the requirements of TRUSTe’s Children’s Privacy Certification Standards, which include ongoing site monitoring and privacy dispute resolution.


  • Improve Privacy Compliance – Reduce the risks associated with meeting complex data privacy management requirements
  • Protect Brand – Protect your brand from negative media coverage due to privacy issues
  • Build Trust – Build trust with users, clients, business partners, and regulators by demonstrating your commitment to protecting customer data
  • Maximize Resources – Save time and expense associated with hiring additional legal and operations resources to assess and manage your privacy practices


Our Assessments provide you with the information you need to take control with specific steps to mitigate risks.

Comprehensive Assessment

We first define the scope of assessment by business units, product/service lines, and digital properties (websites, apps, cloud platforms). A dedicated Privacy Solutions Manager (PSM) works with your team to efficiently guide discovery of necessary information, including relevant data flows. We then evaluate your privacy policies and practices against TRUSTe Children’s Privacy Certification program requirements.

Tracker Scanning

TRUSTe will apply proprietary scanning technology to the applicable digital properties providing insight into personally identifiable information (PII) data collection, first and third party trackers on your property, and level of risk through the Privacy Sensitivity Index (PSI).

Findings Report

Our team delivers a findings report with a gap analysis dashboard and remediation recommendations so you have the privacy risk information you need to take actionable steps.

Verifiable Parental Consent

TRUSTe partners can also help you meet COPPA requirements for Verifiable Parental Consent (VPC) with an FTC approved verification solution.

Ongoing Guidance

You also get access to TRUSTe privacy experts for ongoing policy guidance, along with educational webinars, events, whitepapers, client advisories, privacy tips and research.

Searchable Audit Trail

All of your privacy assessment work and supporting documentation is available in a central repository for you to easily search, providing you with a way to respond to inquiries and demonstrate compliance for internal / external audits.

Dispute Resolution

TRUSTe provides a third-party dispute resolution service, which helps you efficiently manage privacy inquiries from customers, and addresses the dispute handling requirements of globally recognized privacy frameworks.

Powered by TRUSTe Button

We provide you with external demonstration to consumers, business partners and regulators that your company uses TRUSTe to manage privacy related questions or concerns. The Powered by TRUSTe button may be placed on your digital Privacy Policy page and links to an online system enabling users to submit privacy related questions or feedback.

Privacy Feedback - Kids Privacy

TRUSTe Technology Platform

TRUSTe Assessments and Certifications are powered by TRUSTe Assessment Manager, our innovative SaaS technology solution that provides state of the art interactive compliance review, centralized on-demand reporting, searchable audit trails, and much more.


With Assessment results in hand, you have the flexibility to choose whether to pursue full Certification.

Remediation / Validation

We assist with any necessary remediation steps, including providing relevant templates and process change advice. We then validate that your privacy statements accurately reflect your privacy practices and are consistent with TRUSTe Children’s Privacy Certification program requirements.

Letter of Attestation

As proof of TRUSTe Certification, an official Letter of Attestation can be shared with your business partners, providing your organization with competitive differentiation.

Certification / Seal

Once certified, we authorize your use of the TRUSTe Kids Privacy seal for display on your digital properties. The seal is hosted by TRUSTe and linked to a TRUSTe Validation Page to provide real-time verification along with an easy-to-understand consumer notice that you meet globally recognized privacy requirements upon which the TRUSTe Children’s Privacy Certification program requirements are based.

Privacy Feedback


We provide a number of service tracks specifically designed to tackle the most important privacy challenges faced by our clients. Kids Privacy Assessments and Certifications are part of our broad range of privacy services. You may also be interested in our TRUSTe Enterprise, EU-US Privacy Shield, or Asia Cross Border services to further expand your risk and compliance management efforts. Learn More »

TRUSTe Advantage

TRUSTe solutions are based on a unique combination of privacy expertise, proven processes, and innovative technology – explore the TRUSTe Advantage:



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