Effective October 30, 2014
Collection and Use | Tracking Technologies | Disclosure to 3rd Parties | Other Information
Protecting personally identifying information is a core TRUSTe value. This Privacy Statement describes how TRUSTe collects and uses the personally identifying information you provide on our Websites and on TRUSTe Internet applications that appear on third party websites. It also describes the choices available to you regarding TRUSTe's use of your personally identifying information and the steps you can take to access this information and to request that we correct or delete it.
TRUSTe abides by the Safe Harbor Principles as set forth by the US Department of Commerce concerning the transfer of personal data from the European Union or Switzerland.
We self-certify compliance with the U.S-EU and U.S.-Swiss Safe Harbor frameworks.
How We Collect and Use Your Information
We encourage you to use TRUSTe's Watchdog Dispute Resolution process to report and resolve privacy complaints you may have concerning TRUSTe Sealholders or to report misuse of TRUSTe trademarks. If you choose to file a Watchdog complaint, we collect your name, email, and location. We also request you provide the details around your complaint. Any additional personally identifying information you provide on the Watchdog Complaint Form is optional. We will use this information to investigate your complaint and to send you an optional Watchdog Customer Satisfaction Survey once your complaint is resolved.
We will not share your name or contact information with the TRUSTe Sealholder that is the subject of your privacy complaint unless you give us permission to do so. Please be aware, however, that if we cannot share this information, then we may not be able to resolve your complaint.
TRUSTe Programs and Services
If you apply to become a TRUSTe Sealholder, we will use the personally identifying information you provide (e.g., your name, address, email address, company information and payment information) to follow up with you about your application and facilitate the certification process.
We also use this information to provide you with customer support and to communicate regularly with you. While providing you with customer support (including through the live chat feature on our website) we may also gather additional information from you. From time to time we will also offer you the opportunity to receive information about privacy-related products or services offered by our third-party partners. We will not share your personally identifying information with these third parties for their marketing purposes, unless we have your permission to do so.
We use information submitted through our Website or collected through email or hard copy surveys to analyze the characteristics of our customers and improve our services. We will occasionally provide anonymized aggregated statistics about our Sealholders in reports made available to them, to third parties, or to the general public. These reports will not identify individual TRUSTe Sealholders.
If you wish to sign up for TRUSTe programs other than the Web Seal Program, or to simply obtain information about TRUSTe programs and services, we will collect your name, email address, phone number, and additional company information. We use this information to contact you about your request, to assist you in the application process or to follow up with you about the programs and services in which you have expressed an interest.
If you sign up for TRUSTe newsletters, webinars, our online behavioral advertising notice opt-out reminder e-mails, or other communications or you want to contact us generally, we will collect your contact information to fulfill your request. To unsubscribe, follow the unsubscribe link that appears at the end of each communication.
Consumer Opinion Surveys
We occasionally conduct online consumer surveys to learn about your views on important privacy issues. We do not collect personally identifying information in these surveys. We use the survey data for research and to improve our services.
TRUSTe may also collect information about your interests through its TRUSTed Interests tool accessible through an icon placed in an ad. To learn more about how TRUSTe uses your interest data click here. To access and view interest information you have provided us click here. Please note – to view your interests you will need to access the link using the same device from which your interests were originally set.
Cookies and other data collection technologies
- help you navigate our website
- facilitate the sign up and login process for our services
- personalize your experience
- analyze which pages our site visitors visit
- provide website feature such as social sharing widgets and videos
- measure advertising and promotional effectiveness
- assess which areas of our site you visit to remarket to you after you leave our site
We work with a third party to track your activities on our web site to improve our marketing efforts and provide you advertising based on your visit. If you do not want to have your information collected and used for remarketing purposes you can opt-out at http://preferences-mgr.truste.com/. TRUSTe complies with the Digital Advertising Alliance Principle for Online Behavioral Advertising.
Videos and other features on our site use Flash cookies to collect and store your preferences such as volume. Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored. Cookie management tools provided by your browser will not remove Flash cookies. To learn how to manage privacy and storage settings for Flash cookies click here:
Please note that some cookies may be placed by a third party service provider who performs some of these functions for us.
Information Automatically Collected By Our Site
As is true of most Websites, we gather Web server log file information automatically such as your IP address, browser type, referring/exit pages, and operating system. We use this information to administer our website, understand how visitors navigate through our Site and to enhance your experience while using our Site.
How We Share Your Personally Identifying Information
We may provide your personally identifying information to companies that provide services to help us with our business activities such as website analytics or offering customer service. These third parties are authorized to use your personally identifying information only as necessary to provide these services to us.
We may also disclose your personally identifying information
- as required by law such as to comply with a subpoena, or similar legal process To the extent we are legally permitted to do so, we will take commercially reasonable steps to notify you in the event that we are required to provide your personal information to third parties as part of legal process.
- when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud or respond to a written government request
- if TRUSTe becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, we will provide notice before personally identifying information becomes subject to a different privacy statement
- to any other third party with your prior consent to do so
We will share your personally identifying information with third parties only in the ways that are described in this Privacy Statement. We do not otherwise sell your personally identifying information to third parties.
Accessing and Updating your Personally Identifying Information
To review and update your personally identifying information to ensure it is accurate, contact us.
TRUSTe will make commercially reasonable efforts to provide you reasonable access to any of your personally identifying information we maintain within 30 days of your access request. We provide this access so you can review it, make corrections or request deletion of your data. If we cannot honor your request within the 30-day period, we will tell you when we will provide access. In the unlikely event that we cannot provide you access to this information, we will explain why we cannot do so.
Providing security for the personally identifying information you submit via our Site is a priority for TRUSTe. We take appropriate security measures to protect against unauthorized access to; or unauthorized alteration, disclosure, or destruction; of your personally identifying information. We use Secure Socket Layer (SSL) to encrypt the transmission of data on the TRUSTe Sealholder application, payment and login pages. Please be aware, however, that no transmission of information via the Internet can be entirely secure. You should, therefore, always use caution when submitting personally identifying information online.
Links to Other Web Sites
This Privacy Statement applies to TRUSTe Web services only. Our Site includes links to other Websites. If you submit personally identifying information to any of those sites, your information is subject to their privacy statements. We encourage you to carefully read the privacy statement of any Website you visit.
Changes to this Privacy Statement
Please note that this Privacy Statement may change from time to time. If we change this privacy statement in ways that affect how we use your personally identifying information, we will advise you of choices you may have as a result of those changes. We will also post a notice on our home page that this Privacy Statement has changed.