Building Advertising Trust Builds Business

Build Customer Relationships and Streamline the Management of Consumer Complaints

TRUSTe Dispute Resolution is automatically included with all of our certification products and can also be purchased separately as a custom service.

Through our dispute resolution process, TRUSTe helps facilitate consumers’ privacy complaints through an online submission mechanism.  We act as an intermediary between the business and the consumer, if initial attempts to contact the business have failed.

TRUSTe Dispute Resolution:

  • gives your customers confidence that you are committed to their privacy
  • helps mitigate unintentional violations that may accompany web page updates or new initiatives
  • gives you a trusted advisor in determining the best way to turn unhappy customers to satisfied ones.
  • provides an important alternative for consumers to escalating privacy complaints which may otherwise be directed toward regulatory bodies such as the Federal Trade Commission (FTC)  in the US or the Information Commissioner’s Office (ICO).


TRUSTe is the top dispute resolution provider with thousands of disputes filed annually and a track record of 100% resolution.

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TRUSTe Dispute Resolution is available for purchase standalone, but is bundled with all TRUSTe Certification offerings as well as TRUSTe EU Safe Harbor Certification Preparation.

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About Truste

TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls - along with privacy assessments and certifications. More than 5,000 companies worldwide rely on our DPM platform and globally recognized Certified Privacy Seal to protect / enhance their brand, drive user engagement and minimize compliance risk.