Building Advertising Trust Builds Business

The lines between cookie and non-cookie environments when tracking consumers are blurring. Online Behavioral Advertising (OBA) and real-time bidding (RTB) technologies are quickly maturing for mobile and cross-device environments – and the advertising ecosystem is rightfully concerned about the privacy implications. These increasing complexities, as well as the increase of self-regulatory enforcement, are causing unique challenges for the advertising industry to allow opt-out controls for consumers in order to deliver privacy safe ads. Most important, the potential consequences of hefty legal fees, fines, and lawsuits for non-compliance places brands at risk.

As part of our global Data Privacy Management Platform, TRUSTed Ads is the leading solution in the market that overcomes technology hurdles addressing consumer privacy opt-outs that can accommodate any platform or device. Whether you are an advertiser/ad network running OBA ads, or a publisher allowing data collection for OBA purposes on your website, TRUSTed Ads will:

  • Provide brand protection by eliminating privacy risks through clear notice and choice through consumer preference controls, thus ensuring compliance and building trust.
  • Maximize advertising ROI by providing a solution to clients that delivers privacy safe, OBA ads across the entire advertising ecosystem reaching desktop, all devices, platforms, exchanges, and apps.
  • Ensure OBA compliance with global self-regulatory bodies including the DAA, EDAA, and the DAAC through a cost-effective solution.

Brands/Advertisers

How it Works?
Watch Demo

Why Comply?
Protect your brand reputation by eliminating costly privacy risks through transparent compliance

What are my obligations?
Ensure consumers have notice and choice access to opt-out controls through AdChoices Icon

How do I start?
Contact TRUSTe (for mobile only, contact bizdev@truste.com)

 

Ad Networks & DSPs

How it Works?
Watch Demo

Why Comply?
Protect brand partners while increasing brand/agency targeted ad spending.

What are my obligations?
Adhere your ad solutions to privacy standards by ensuring AdChoices Icon availability

How do I start?
Contact TRUSTe (for mobile only, contact bizdev@truste.com)

 

Exchanges & SSPs

How it Works?
Watch Demo

Why Comply?
Facilitate targeting of OBA, allows bid optimization for buy & sell partners, and protects publisher partners

What are my obligations?
Provide notice & choice by ensuring opted-out consumers are no longer targeted

How do I start?
Contact TRUSTe (for mobile only, contact bizdev@truste.com)

 

Publishers

How it Works?
Watch Demo

Why Comply?
Protect your brand reputation by eliminating costly privacy risks through transparent compliance

What are my obligations?
Ensure consumers have notice and choice access to opt-out controls through AdChoices Icon

How do I start?
Contact TRUSTe (for mobile only, contact bizdev@truste.com)

 

 

Comprehensive Solution

  • Desktop
  • Mobile
  • Tablets
  • Video
  • Device Recognition Technology
  • Ad Viewability
  • Supports Cookies
  • Supports Non Cookies
  • DAA
  • EDAA
  • DAAC

What Sets Us Apart

Accurate privacy statement for your business

The Leading Self-Regulatory Global Compliance Solution:
An approved AdChoices icon provider for both the DAA and DAAC, as well as the first approved provider to provide both certification and OBA Icon serving by the EDAA.

Accurate privacy statement for your business

Proven Scalability:
Serves billions of daily impressions worldwide, as well as collecting millions of consumer preferences, all backed by a dedicated expert Ad Ops team and simple integration.

Accurate privacy statement for your business

More Than Compliance:
With additional features like Ad Viewability, discover if your ad impressions are actually being viewed above the fold of the webpage.

Accurate privacy statement for your business

Brand Power:
#1 globally recognized, 15 year old privacy brand representing more than 5,000 clients.

Learn More

TRUSTed Ads is sold as a standalone product, but is often purchased with TRUSTed Data and EDAA Trust Seal Certification.

You can also purchase as part of a Data Privacy Management Platform solution customized to meet the specialized needs of your business. For more information, select the industry solution most applicable for you.

CONTACT US
How Privacy Impacts Your Business
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Millennial Media Case Study
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TRUSTed Ads Datasheet
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How to Comply with the DAA Mobile Principles for Cross-App Data Collection
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