Convincing a potential business customer that they can trust you with their data can be a difficult and time-consuming task. TRUSTe, the leading data privacy mangement solution provider, has streamlined this task with its TRUSTed Cloud Data Privacy Certification program.
With TRUSTe's reputation as an industry leader in privacy, TRUSTed Cloud Data Privacy Certification can significantly reduce the time and work it takes to earn a potential client's trust in your data privacy management practices and gain their business.
Companies frequently work with third party service providers, such as marketing partners, payments processors and others to support their business and customers. These contractual relationships often require a service provider to collect, store, and transmit sensitive end user data on behalf of their business customer, who expects their data will be protected with standards that match or exceed their own.
TRUSTed Cloud Data Privacy Certification is an especially attractive option for service providers who operate in the European Union (EU) as both a company and its service provider are subject to European Union Safe Harbor Principles when handling EU customer data. A TRUSTe certification can help ensure that both a company’s website and the service or product platform are EU Safe Harbor compliant.
Service providers that use cloud computing to deliver their services have added complexity to their data infrastructure and the threshold to winning a potential customer’s trust with their data can be significantly higher. TRUSTed Cloud Data Privacy Certification is equipped to certify the privacy practices of cloud companies and can help them reassure clients and customers of the strength of their cloud data management practices.
TRUSTed Cloud Data Privacy certifications follow a comprehensive and proven multi-step process to ensure your privacy practices meet applicable regulatory and industry standards.
A TRUSTed Cloud Data privacy certifications begin with a review of your data privacy management practices for each cloud platform application you want to certify. We work with you to identify a range of information including what data is collected, how it’s used, who is it shared with, third party agreements, use of trackers, privacy disclosures, opt-outs, and much more. We also review stated privacy practices and policies. The TRUSTe team uses a combination of methodologies including a manual evaluation of your privacy practices by our team of privacy analysts, company interviews and on-site engagements, and digital property scanning tools.
Digital Property Scanning Tools
TRUSTe will apply our proprietary scanning technology to the applicable websites and mobile apps, providing comprehensive insight into the variety of data collection activities happening throughout your site and apps. The scan will uncover what could take dozens to hundreds of hours to accomplish manually with internal resources. You’ll find the first and third party trackers with detailed information about them including identity, location, type of tracker and URL. The scan will also shed light into the tracking technologies used, and the entire chain of tracker source (“daisy chain”). You will also get a scoring and evaluation of third party tracker severity, using a proprietary algorithm that calculates its Privacy Sensitivity Index (PSI). It will also provide insights into personally identifiable information (PII) data collection.
We present you with a Privacy Findings Report summarizing a gap analysis between your privacy practices and the TRUSTed Cloud Data Privacy Program Requirements along with the changes you need to make to your data privacy management practices and privacy policies to achieve certification. The TRUSTe Privacy Program Requirements are built upon the core principles of transparency, choice and accountability and they provide a comprehensive set of requirements based on applicable privacy regulations, industry self-regulatory requirements, and industry best practices.
We validate that your new privacy statement accurately reflects your privacy practices and is consistent with our Privacy Program Requirements.
Once we validate that you've implemented the changes outlined in the Privacy Findings Report, you get access to the TRUSTe Certified Privacy Seal. The seal is recognized globally as a high standard for privacy management and displayed on thousands of websites and apps. You can display the seal both on your privacy statement as well as in other prominent places like your website home page and site footer to demonstrate your commitment to privacy. The seal is hosted by TRUSTe and linked to a TRUSTe Validation Page to provide real-time verification that your website certification is current and valid.
Once certification is complete, you can request a customized letter of attestation that your company is a TRUSTe client that has undergone a review and alignment with TRUSTe's privacy program requirements. This attestation can be shared with clients and business partners as part of RFPs and other processes reviews to complement the TRUSTe Seal, providing a competitive distinction and selling point.
The Data Tracker Scanning technology used in your initial certification is used periodically to help you monitor the ongoing privacy risk for your certified websites. The automated service can also include validation checks to alert you when something unexpected appears or if when needed content or functionality are not found.
You also get access to our third-party dispute resolution service, which helps you efficiently manage privacy inquiries from customers. It also addresses the dispute handling requirements for regulatory programs like the US-EU Safe Harbor Framework.
TRUSTed Cloud Data Privacy Certification also provides you with access to ongoing privacy guidance as it relates to your TRUSTe certification, including new regulations, product plans, geographic expansion, and acquisitions. You’ll get access to TRUSTe Privacy Solutions experts along with Educational Webinars, Seminars, White Papers, and Research Reports.
TRUSTed Cloud Data Privacy Certification is available individually or as part of our Data Privacy Management (DPM) platform.
Comprehensive solution including Privacy Assessments and Certifications, Monitoring Tools and Compliance Controls.
Manage privacy globally across all your online channels - web, cloud, apps, ads.
Powered by a robust cloud-based technology infrastructure and TRUSTe privacy experts.
Enables businesses to protect their brand, build trust, and maintain compliance.
For more information, visit TRUSTe Data Privacy Management Platform.