Protecting 3rd Party Data Collectors Through the Industry Leading Privacy Platform (or Certification)

Privacy concerns in today’s digital world are on the rise, as 9 out of 10 consumers avoid doing business with companies that do not protect their online privacy, and data collectors are rightfully concerned about the privacy implications. These complexities, as well as the increase of self-regulatory enforcement, are placing 3rd Party data collectors at risk and can lead to potential consequences of hefty legal fees, fines, and lawsuits for non-compliance. TRUSTe has a solution.

As part of our global Data Privacy Management Platform, TRUSTed Data certification:

  • Protects your brand from privacy risks through detailed audits and certifications, thus ensuring compliance amongst self-regulatory agencies
  • Drives revenue by ensuring your practices are aligned with industry standards and best practices, thus building trust amongst your partners who are more willing to work with you
  • Shortens sales cycles with new customers and deepens the trust in your existing business relationships


Comprehensive Solution

  • Desktop
  • Mobile Apps
  • Tablet
  • Domains
  • Network of Domains
  • HTTP Cookies
  • Web Beacons
  • Tracking JavaScripts
  • APIs
  • Ads (OBA)*
  • EDAA Trust Seal*
*Sold Separately


How It Works

In order to be certified, companies must first satisfy the TRUSTed Data program requirements. These program requirements specify the comprehensive review of data collection activities including:

  1. Review cookies and other technologies the company uses to collect data through third party domains.
  2. Review and testing of opt-out and consent mechanisms and processes.
  3. Ensure a clear and accurate privacy policy explicitly describing the company’s OBA data collection and use practices.
  4. If required, check for proper implementation of DAA-compliant notice and choice mechanism.
  5. Review of data management policies including accountability mechanisms, data retention, and security policy.
  6. Review of data sources and any use or ownership rights associated with the data.

Companies that successfully complete the TRUSTed Data program requirements receive a detailed certification report and are awarded the TRUSTe Seal to easily demonstrate to regulators, potential partners, or business customers their compliance with privacy best practices for data collection.


What Sets Us Apart

Accurate privacy statement for your business

Findings Report and Recommendation
After the initial audit, you receive a report that outlines how to be compliant with TRUSTe certification standards, which is consistent with industry regulatory and self-regulatory standards.

Accurate privacy statement for your business

Awarded with a Seal
Once certified, a proof of certification will be issued to use with prospects and clients, which shorten sales cycles with new customers and deepen the trust in existing relationships.

Accurate privacy statement for your business

Ongoing Privacy Advice
As industry best practices continue to evolve and change, your dedicated Client Services Manager is always available to discuss your privacy strategy and concerns.

Accurate privacy statement for your business

Privacy Policy Guidance
We ensure that your privacy policy is clear and accurate and explicitly describes your data collection and use practices.

Accurate privacy statement for your business

Dispute Resolution Services
We provide privacy dispute resolution services to help resolve any privacy-related issues that may arise.


Learn More

TRUSTed Data Certification can be purchased as a standalone or bundled with TRUSTed Ads, EDAA Trust Seal Certification, or TRUSTed Websites Certification.

You can also purchase as part of a Data Privacy Management Platform solution customized to meet the specialized needs of your business. For more information, select the industry solution most applicable for you.

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How Privacy Impacts Your Business
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TRUSTed Data Datasheet
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