TRUSTed Mobile Ads
Grow consumer confidence, unlock brand spend and accelerate mobile advertising.
Identifying consumer interests, location, and behaviors are key to unlocking optimal ROI on mobile advertising spends. In recent times, the mobile ecosystem has faced challenges as brands have avoided innovative solutions such as Real Time Bidding (RTB) and behavioral advertising because:
- Too many privacy risks and trust issues existed, as well as a lack of privacy standards.
- Most important, there has not been a way to deliver custom-tailored messages to target audiences who can manage their ad preferences across mobile ad networks and platforms…until now.
Today, TRUSTed Mobile Ads is revolutionizing the mobile advertising world with the first and only comprehensive privacy solution that helps deliver high-value campaigns for the entire advertising chain including Brands/Advertisers, Ad Networks/DSPs, Data Platforms, Exchanges/SSPs, and Publishers. This industry standard-setting solution provides real privacy preferences for RTB that are not only simple, but also delivers privacy control to consumers across all mobile devices and networks.
TRUSTed Mobile Ads:
- Enables privacy safe, interest-based ads for the publisher, while giving target audiences’ clarity and confidence that their privacy is protected.
- Allows engagement with end customers through ad preferences, opt-out controls, and management.
- Enhances the advertisers’ ability to maximize brand spend by tapping directly into consumers' preferences and build trust.
With TRUSTed Mobile Ads, all parties involved within the advertising chain can provide consumers with complete transparency into ad targeting as well as control over the types of ads in which they receive.
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Drive Engagement and ROIBridges the privacy gap between Publishers and Advertisers/Brands to unleash interest-based targeting and ROI potential of mobile advertising. |
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Powers Trust through an Unrivaled Consumer Privacy BrandA recognizable, global, and respected privacy brand trusted by consumers and representing more than 5,000 clients, including integrations with many of the major mobile advertisers, networks and publishers. |
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Most Flexible Privacy PreferenceProvides consumers with the broadest, most flexible privacy preference controls for their mobile devices. |
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Leading AdChoices ProviderWith more than 500 billion impressions served across some of the largest mobile ad networks, agencies and publishers, TRUSTe offers privacy safe behavioral advertising endorsed by the DAA, EDAA and other governing bodies. |
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Battle-Tested, Scalable, and Patent-Pending TechnologyFirst-to-market with a simple plug-and-play, cross-platform, interoperable solution that works across mobile browsers, apps and across devices. |
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» TRUSTed Mobile Apps
Let privacy help, not hinder, the success of your mobile app. » Trusted Ads Seamlessly provide consumers with privacy notice and choice within your ads. |
