Companies that market to EU customers must consider the 2009 amendments to the E-Privacy Directive which require that companies obtain informed consent before placing tracking technologies on a consumer's computer or other device. These amendments, which are commonly referred to as the "Cookie Directive," are currently being transposed by EU member countries into their own laws. EU countries are adopting either an "implied" or "express" consent approach to conform with the Directive's informed consent standard. Currently, the UK is furthest along in terms of adoption, and the Information Commissioners Office (ICO) is enforcing the law in the UK as of May 26th, 2012.

In response, TRUSTe has developed TRUSTed Consent Manager to help address the compliance requirements mandated by the Cookie Directive. TRUSTed Consent Manager provides consumers with transparency and control over website tracking on your site.

TRUSTed Consent Manager is built on a scalable platform, is easy to implement and enables website operators to:

• Provide consumers with a customizable transparency mechanism for browsing the types of cookies present on your site
• Obtain consent from consumers to place cookies on their device in either implied or express consent models

TRUSTe can work with you to quickly form a plan of attack for addressing the Cookie Directive. The process for getting started is very simple:

• TRUSTe executes an Audit of your website
• TRUSTe reviews the findings with you
• TRUSTe works with you to customize your privacy notice and messaging
• Website implements JavaScript code on pages within website
• TRUSTed Consent Manager can also be integrated directly with tag management platforms such as that provided by BrightTag

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Download our Data Sheet and get more information on the EU Cookie Directive:

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