Ads Compliance Manager is a comprehensive technology solution that overcomes the challenges of addressing consumer privacy opt-outs across any platform, device, real-time bidding (RTB) technology, or cookie/non-cookie environment. Ads Compliance Manager easy to install and in use by many of the largest brands, publishers, and ad platforms worldwide in both desktop and mobile environments. Whether you are an advertiser/ad network running Online Behavioral Advertising (OBA) ads, or a publisher allowing data collection for OBA purposes on your website, Ads Compliance Manager is your one-stop solution.

How It Works – Consumer Experience

In Ad (Desktop and Mobile)

On Site (Desktop and Mobile)

TRUSTe App (Mobile)

TRUSTed Interests

TRUSTed Interests extends Ads Compliance Manager and puts consumers in control of their digital experience by providing an easy way to tell advertisers the types of ads they want to see. TRUSTed Interests creates a better ad experience and benefits the entire advertising ecosystem through the delivery of privacy-safe, relevant ads. Most important, this solution works for all ad inventory across mobile and desktop devices.

How it works (Consumer Experience)

1. Click on the Ad Choices icon on any desktop or mobile device or download the TRUSTe App
2. Update and Share Your Advertising Interests




EDAA Privacy Certification

TRUSTe is also an authorized EDAA Trust Seal Certification provider. For more information, visit EDAA Certification


  • Ensure OBA compliance with the leading advertising privacy solution approved by global self-regulatory bodies (DAA, EDAA, DAAC) for desktop and mobile
  • Reach audiences across all devices regardless of platform or cookie/non-cookie environments
  • Provide advertisers with valuable consumer interests in order to deliver privacy-safe, relevant ads
  • Provide brand protection by eliminating privacy risks through clear notice and choice
  • Allow consumers to personalize their digital advertising experience by letting them choose ads tailored to their interests, either through In–Ad or an App

What Sets Us Apart

The Leading Self-Regulatory Global Compliance Solution:
An approved AdChoices icon provider for the DAA, EDAA, and DAAC – as well as EDAA privacy certifications.

More Than Compliance:
TRUSTed Interests enables consumers to share information about the type of ads they would like to receive.

Proven Scalability:
Serving billions of daily impressions worldwide, as well as collecting millions of consumer preferences, all backed by a dedicated expert Ad Ops team and simple integration.

Extensive Industry Relationships:
Largest market footprint including the top ad networks and platforms across desktop and mobile.

Brand Power:
Globally recognized privacy brand powering trust for thousands of companies worldwide.

Data privacy management platform from TRUSTe offering web, cloud, mobile and ad privacy solutions.

TRUSTe Data Privacy Management Platform

Ads Compliance Manager is available as a module within our Data Privacy Management (DPM) Platform or can be delivered to you through our DPM Services team.

The TRUSTe Platform is our comprehensive, SaaS-based technology solution which is available stand-alone and also used by TRUSTe to deliver our Assessments and Certifications.

The DPM Platform is a collaborative and cost-effective resource for managing brand protection, building trust, and maintaining compliance.

For more information, visit the TRUSTe Data Privacy Management Platform.